Case study: Brilliant Being
Brilliant Being transforms their Google visibility with 4,500+ search impressions
Medical Weight Management | Hobart, AUS | Brilliant Being
Brilliant Being wanted to increase visibility
Associate Professor Roland McCallum, an endocrinologist with over 25 years of experience in both clinical care and research, founded Brilliant Being. A Hobart-based medical clinic, providing personalised support for people navigating weight management, metabolic health, and related concerns.
Their multidisciplinary team includes endocrinologists, GPs, a dietitian, clinical psychologists, a diabetes educator, a nurse, exercise physiologists, and administrative staff. Together, they aim to provide high-quality, evidence-based care in a supportive environment. Their structured program, Momentum12, combines medical and lifestyle input over 12 weeks to help patients work towards their individual health goals.
“We joined Doctify because patient voices are an important part of healthcare. Doctify provides a platform where patients can share their personal experiences. For prospective patients, verified reviews can support decision-making when considering care.
For us, it also provides an opportunity to reflect on how our services are experienced and to identify ways to continually improve.”
A/Professor Roland McCallum
Founder
“We joined Doctify because patient voices are an important part of healthcare. Doctify provides a platform where patients can share their personal experiences. For prospective patients, verified reviews can support decision-making when considering care.
For us, it also provides an opportunity to reflect on how our services are experienced and to identify ways to continually improve.”
A/Professor Roland McCallum
Founder
Visibility
800+
Doctify profile views
Reach
4500+
Google search impressions
Feedback
350+
Verified patient reviews collected
What have been the main benefits of using Doctify for your practice?
The main benefit has been visibility and trust. Doctify has provided a way to share the breadth of our team’s expertise, from endocrinology to dietetics and exercise physiology, and the value of an integrated model of care.
It has also provided positive reinforcement for our team. Patient feedback often highlights aspects such as clear communication, empathy, and practical guidance, which helps us to understand what patients find helpful in their care.
What do their patients say about them?
Anything else you would like to add?
At Brilliant Being, we recognise that health involves more than numbers on a scale. We focus on supporting people to develop habits that suit their circumstances and to provide medical guidance along the way. Doctify has allowed us to hear directly from patients and better understand their perspectives.
We are grateful to have a platform that fosters patient trust and supports ongoing improvement, while keeping us aligned with our mission of delivering personalised, medically supported care.
Better understand their case study
Discover more about how Brilliant Being unlocked insights into their practices, clinicians and treatments with Doctify
