As the demand for Invisalign continues to grow, it’s important for dentists to find ways to stand out and attract more patients to their practice. In this article, we’ll share some of the best practices for getting more Invisalign patients, from optimising your online presence to creating a positive patient experience.
Whether you’re a new practice just starting out with Invisalign or an established practice looking to expand your patient base, this guide will provide you with the tools and strategies you need to succeed.
Strengthen your online presence
In today’s digital age, patients are turning to Google to find the right specialist for their needs. That means dental practices need to have a robust online presence to capture the attention of potential Invisalign patients.
Here are some tips for boosting your online visibility and credibility:
- Create a user-friendly website that showcases your Invisalign services and expertise
- Use search engine optimization (SEO) tactics to ensure your website appears at the top of Google search results for Invisalign-related queries
- Build a presence on social media platforms like Facebook and Instagram to showcase your practice and engage with potential patients
- Utilise Doctify’s digital healthcare profile, which highlights your expertise and patient reviews, to increase your visibility and credibility as an Invisalign provider
Did you know? Online profiles that contain verified feedback from a number of patients are generally more trusted by potential patients. By using Doctify to collect and publish transparent patient feedback online, dental practices have reported receiving up to five times more patient enquiries.
Focus on the patient feedback
Word of mouth in dentistry is now taking place online. People want to hear from real patients who have undergone Invisalign treatment at your practice. Collecting and publishing up-to-date transparent patient feedback online is a powerful tool that can help drive more traffic to your website, improve your online reputation, and ultimately attract more individuals seeking Invisalign treatment to your practice.
Dr Andrew Wilson collects up-to-date and insightful reviews through Doctify. Each review is tagged with relevant keywords, allowing people seeking the right Invisalign specialist online to get a clearer picture of what they can expect from Dr Wilson’s practice.
At Doctify, we help dentists automate their review collection, enabling them to collect significantly greater volumes of representative patient feedback, eliminating the need for manual follow-ups and reminders. This not only saves you time but also ensures that you collect feedback from every patient after the appointment.
We collaborate with many practice management software providers to automate patient feedback collection. Our automated system sends personalised review links or QR codes via email or text message to every patient you see, prompting them to rate their experience with your practice.
Learn more on how to increase your patient reviews here.
Highlight your expertise on your website and social media
To attract more Invisalign patients to your practice, it’s essential to promote your patient feedback and real patient stories on your website and social media channels.
Here are some tips for making the most of patient reviews and promoting your Invisalign services:
- Use Doctify’s treatment-specific review widgets to showcase testimonials of patients who had Invisalign treatment with you. This will help to build trust and credibility with potential patients, leading to an increase in conversion rates of up to 20%.
- Make sure your website and social media channels highlight your Invisalign services. Use clear, high-quality images and videos to show the benefits of Invisalign, such as improved aesthetics and comfort.
- Share patient success stories on your social media platforms. Highlight the positive outcomes of Invisalign treatment and the impact it has had on your patients’ lives. This can help to attract new patients who are considering Invisalign.
Did you know: Spreading the word about your practice’s Invisalign services has never been easier! With Doctify, you can instantly generate a shareable image that can be posted across your social media channels. This helps you reach a wider audience and attract more target patients to your practice.
Interested in learning more about how Doctify can help you collect and publish treatment-specific patient reviews?
Offer personalised consultations
Invisalign treatment is tailored to each patient’s individual needs and objectives, and personalised consultations can be a great way to set your practice apart and attract more Invisalign patients.
Here are some tips for offering personalised consultations:
- Ask targeted questions: Train your team to ask specific questions that help identify patients’ goals and concerns related to their teeth and smile. This will help your team better understand each patient’s unique needs and provide more personalised treatment recommendations.
- Use advanced imaging and digital technology: Utilise advanced imaging and digital technology to show patients how their teeth will look after Invisalign treatment. This will help them visualise the potential outcomes and feel more confident in their decision to choose Invisalign.
- Provide patients with a detailed treatment plan: Ensure that your team provides patients with a detailed treatment plan that outlines the steps involved in their Invisalign treatment. This will help patients understand what to expect throughout the process and feel more informed and confident in their treatment decision.
- Offer flexible financing options: To make Invisalign treatment more accessible for patients, consider offering flexible financing options. This can help patients manage the costs of treatment and feel more comfortable moving forward with Invisalign.
Empower your team to promote Invisalign
Your team is an integral part of promoting Invisalign to potential patients, and it is essential to ensure that they are well-informed and able to answer any questions that may arise.
Here are three main points you should focus on when training your colleagues:
- Provide in-depth training on the Invisalign treatment process: your staff should have a clear understanding of the Invisalign treatment process, including how it works, the benefits of the treatment, and any potential side effects. This will enable them to answer any questions potential patients may have and alleviate any concerns they may have.
- Focus on the benefits of Invisalign: one of the key selling points of Invisalign is that it is a discreet and convenient alternative to traditional braces. Train your team to highlight these benefits to potential patients, and emphasise the fact that Invisalign is virtually invisible, making it an ideal treatment option for adults who may be self-conscious about wearing braces.
- Identify potential Invisalign candidates: your staff should be able to identify patients who may be good candidates for Invisalign. Train them to look for patients who have mild to moderate orthodontic issues, including crowding, spacing, and minor bite problems.
Host Invisalign events
Hosting events or webinars can be an effective way to promote your Invisalign services and build a relationship with potential patients. Here are some tips for hosting successful events or webinars:
- Choose the right topic: When planning your event, choose a topic that will appeal to potential Invisalign patients, like the benefits of Invisalign over traditional braces or success stories from Invisalign patients. You can also organise Invisalign Open Days to provide potential patients with an opportunity to learn more about the treatment process and your practice. This can include free consultations, live Invisalign demonstrations, and the chance to ask questions and speak with Invisalign experts.
- Promote your event: Use your website, social media channels, and email list to promote your event. Consider running a Facebook or Instagram ad to reach a wider audience.
- Provide value: Make sure your event provides value to attendees. Offer a free consultation or discount on Invisalign treatment for those who attend.
- Invite guest speakers: Consider inviting guest speakers, such as orthodontists or Invisalign representatives, to speak at your event. This can help provide valuable insights and increase the credibility of your event.
- Follow up with attendees: After your event, follow up with attendees to thank them for coming and offer any additional information or incentives to encourage them to consider Invisalign treatment at your practice.
Partner with local businesses for Invisalign promotions
Collaborating with local businesses to promote your Invisalign services can be a powerful way to reach new patients. Here are some tips to help you get started:
- Identify potential partners: Look for local businesses with a similar target audience, such as gyms or salons, and reach out to them about a potential partnership.
- Offer discounts: Create a special discount on Invisalign treatment for employees or customers of the partnering business. This can incentivise them to consider Invisalign treatment at your practice.
- Promote the partnership: Use your website, social media channels, and email list to promote the partnership and the exclusive offer to employees or customers of the partnering business.
- Provide educational materials: Ensure the partnering business is equipped with educational materials about Invisalign so they can help answer any questions from interested parties.
- Measure success: Keep track of how many patients come to your practice as a result of the partnership. This will help you determine the effectiveness of the promotion and whether it’s worth continuing.
Why choose Doctify for your dental practice
In today’s digital age, patient feedback is a powerful tool that can make or break your dental practice. That’s why Doctify is here to help you succeed by leveraging the power of patient reviews. With our unique review technology, you can easily boost your online reputation and attract more target patients to your practice.
We make it easy to collect, publish, and analyse patient feedback, helping you continuously improve your services and showcase your expertise in Invisalign and other dental treatments. Our treatment-specific reviews also allow you to highlight your specialisation in specific areas, making it easier for patients searching for those keywords to find and choose your services.
With Doctify, you’ll have all the tools you need to stand out in a crowded market and grow your practice. So, why not join the thousands of dental professionals who have already benefited from our platform? Get in touch with our team today to learn more or book a demo.