Case study: Nuffield Health
Nuffield Health increases enquiries by 25% with Doctify Trust Badges & Review Boxes
Health & Wellbeing | UK | Nuffield Health
Nuffield Health wanted to build trust and drive conversions
As the UK’s largest healthcare charity, Nuffield Health has been at the forefront of healthcare for over 60 years, offering a wide range of private hospital and clinic services across the country. With 36 hospitals, 95 clinics providing physiotherapy, GP services, and health assessments, and 110 fitness and wellbeing centres, Nuffield Health is dedicated to improving the nation’s health.
“We were looking for a solution to strengthen our online presence – one that would make it easier for patients to access our services while streamlining processes for our healthcare teams. Doctify delivered exactly that.
By collecting and showcasing patient feedback, we’ve been able to attract new patients who feel informed and confident in choosing Nuffield Health for their care.”
Sandra Perry
Trading Performance Manager – Hospitals & Primary Care at Nuffield Health
“We were looking for a solution to strengthen our online presence – one that would make it easier for patients to access our services while streamlining processes for our healthcare teams. Doctify delivered exactly that.
By collecting and showcasing patient feedback, we’ve been able to attract new patients who feel informed and confident in choosing Nuffield Health for their care.”
Sandra Perry
Trading Performance Manager – Hospitals & Primary Care at Nuffield Health
Implementing Doctify Trust Badges & Review Boxes across Nuffield Health website
Doctify supported Nuffield Health by integrating Trust Badges & Review Boxes across high-impact treatment pages on their website. These real-time review widgets showcased verified patient feedback, ensuring prospective patients could see exactly how others had experienced services like Cataract Surgery, Knee Replacement, Hip Replacement, and Colonoscopy.
This strategic placement gave patients the transparency they needed at crucial decision-making moments, instilling confidence and improving the likelihood of conversion.
Online bookings
Adding Doctify Trust Badges & Review Boxes pages across various specialties highlighted real patient experiences and showcased clinicians’ expertise in specific treatments and conditions. This helped visitors better evaluate their options and book with confidence
⬆️ 25% more enquiries
By featuring Trust Badges & Review Boxes, Nuffield Health achieved a 25% increase in enquiry form submissions. A/B testing revealed that these widgets immediately boosted engagement, trust, and conversions – turning visitor interest into tangible leads.
Online bookings
Adding Doctify Trust Badges & Review Boxes across various specialties highlighted real patient experiences and showcased clinicians’ expertise in specific treatments and conditions. This helped visitors better evaluate their options and book with confidence.
⬆️ 25% more enquiries
By featuring Trust Badges & Review Boxes, Nuffield Health achieved a 25% increase in enquiry form submissions. A/B testing revealed that these widgets immediately boosted engagement, trust, and conversions – turning visitor interest into tangible leads.
Why Doctify’s Trust Badges & Review Boxes were the perfect solution
✔️ Relevant feedback: Displaying treatment-specific reviews helped prospective patients access exactly the feedback they needed for the services they were considering, making their decision-making process easier and more informed.
✔️ Increased trust & engagement: As trust increased, so did engagement, leading to higher enquiry form submissions and more conversions. Patients were more likely to reach out for consultations, knowing they were making a well-informed choice.
✔️ Authentic social proof: Real patient reviews served as powerful, relatable endorsements, showcasing how others benefitted from Nuffield Health’s expertise. This undeniable social proof inspired trust and motivated visitors to take action.
✔️ Simple integration: The easy-to-use widgets were seamlessly integrated with minimal technical effort. This meant that the widgets were live and driving conversions almost immediately.
“Doctify’s support team has been incredibly responsive and proactive throughout our partnership, providing training, resources, and quick assistance whenever needed. This hands-on approach has made adoption seamless, helping our staff get up to speed quickly.
More than just a platform, Doctify has been a true partner, working closely with us to engage consultants, refine profiles, and ensure we achieve the best possible results.”
Sandra Perry
Trading Performance Manager – Hospitals & Primary Care at Nuffield Health
“Doctify’s support team has been incredibly responsive and proactive throughout our partnership, providing training, resources, and quick assistance whenever needed. This hands-on approach has made adoption seamless, helping our staff get up to speed quickly.
More than just a platform, Doctify has been a true partner, working closely with us to engage consultants, refine profiles, and ensure we achieve the best possible results.”
Sandra Perry
Trading Performance Manager – Hospitals & Primary Care at Nuffield Health
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Discover more about how Nuffield Health unlocked insights into their practices, clinicians and treatments with Doctify
