Case study: Harley Street Hearing
Harley Street Hearing builds a 4.93-star reputation and 140+ enquiries through verified patient reviews
Audiology | London, UK | Harley Street Hearing
Harley Street Hearing wanted to boost online visibility, build trust, & increase referrals
Harley Street Hearing is London’s largest independent audiology clinic, located at 2 and 127 Harley Street. Established on Harley Street for over 25 years, and known for delivering expert, personalised hearing care in a professional setting. Their team specialises in all aspects of hearing health, offering diagnostic services, tailored solutions, and luxury custom-made hearing protection for all types of lifestyle choices.
As part of Harley Street Hearing, Musicians’ Hearing Services provides expert advice and protection to the UK’s entertainment industry. The Harley Street Hearing team consists of highly qualified clinical audiologists specialise in all areas of hearing care, from hearing tests and ear wax removal to custom-made hearing protection, tinnitus therapy and more.
“It’s a disservice not to be on a platform like Doctify. When someone searches ‘Best audiologist London’, we want to appear, and so do our audiologists, because their expertise and qualifications deserve to be championed too.
The other review platforms out there are just more generic. It makes sense to have healthcare one, where it’s more regulated.”
Lauren Culver
Marketing Manager | Harley Street Hearing
ROI
140+
Enquiries through Doctify
Visibility
2,800+
Doctify profile views
36,000+
Google search impressions
Feedback
885+
Reviews
4.93/5
Doctify rating
Why did Harley Street Hearing join Doctify?
Harley Street Hearing joined Doctify with four main goals in mind:
First, to strengthen online visibility and brand awareness, for both the clinic and for individual audiologists. The practice already had strong SEO, but wanted an external, independent source to validate that reputation rather than relying solely on its own website, and to appear alongside competitors when patients search for terms like “best audiologist London.”
Second, they wanted to support patient acquisition, turning that visibility into actual enquiries and appointments, recognising that hearing care involves a particularly long research journey for patients, some of whom feel nervous or face stigma around hearing loss and hearing aids.
Third, to build trust through verified, specific patient feedback. The practice already had Google and Trustpilot reviews, but found them often vague (“great service” with a star rating) and unverified, anyone can leave a Google review whether or not they were a patient. Doctify’s structured format, where patients rate specific elements like wait time and professionalism, felt far more credible and useful.
Fourth, to strengthen referral relationships. Harley Street Hearing works closely with GPs and ENT consultants, many of whom are also on Doctify, making it a valuable platform for building visibility among both existing and potential referrers.
What do patients say about Harley Street Hearing?
How does Harley Street Hearing use the feedback?
Harley Street Hearing puts patient feedback to work across the practice. Positive reviews are shared directly with the audiologists named in them, a small but meaningful shift from platforms like Google, where a review might simply mention “my audiologist” without saying who. Feedback also acts as an early warning system, when a run of reviews recently flagged longer wait times, the team used it to investigate whether the issue was isolated or part of a wider pattern worth addressing.
On the website, reviews are surfaced by service via widgets, so patients researching hearing aids or tinnitus treatment see reviews specific to that service rather than a generic feed. Harley Street Hearing also shared reviews on social media, and particularly detailed ones help the team identify patients who might be willing to contribute a fuller patient story. To help keep audiologists engaged with the platform, Harley Street Hearing also runs a monthly leaderboard highlighting who’s collecting the most reviews, a simple and friendly way of encouraging busier or less active clinicians to get more involved
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