Case study: Elanic
Elanic reaches new patients through AI search and builds a 4.88 star reputation with verified patient reviews
General Surgery | Glasgow, Scotland | Elanic
Elanic wanted to boost visibility, build trust, & strengthen its reputation as it grows
Elanic is a purpose-built, consultant-led private facility in the heart of Glasgow, offering modern, patient-focused care across a wide range of surgical and medical specialties. Advanced operating theatres, dedicated recovery suites and comfortable overnight accommodation mean Elanic can perform both complex and routine procedures safely, all within one facility. Backed by an experienced team of consultants, nurses and support staff dedicated to compassionate, seamless care from consultation through to recovery.
“We’ve noticed a real increase in patients finding us through AI search. People come in and tell us they searched for something like an orthopaedic surgeon in their area, and we came up, even though they’d never heard of us before.
It’s been fascinating to see how much reach Doctify actually gives us.”
Olivia O’Connor
Marketing Assistant | Elanic
ROI
360+
Enquiries through Doctify
Visibility
16,300+
Doctify profile views
217,168+
Google search impressions
Feedback
840+
Reviews
4.88/5
Doctify rating
How is Ai search helping patients discover Elanic?
Feedback is also opening the door to patients Elanic didn’t know it had. The team has noticed a growing number of people arriving after finding the hospital through AI-powered search, patients searching for something like an orthopaedic surgeon in their area, discovering Elanic via Google’s AI overview, despite never having heard of the practice before. It’s a clear sign of how far Doctify’s reach extends, and how it’s connecting Elanic with patients who might never have found them otherwise.
What do patients say about Elanic?
Why did Elanic Join Doctify?
Elanic Joined Doctify with 3 main goals in mind:
First, to build trust through verified, independent feedback.
As Elanic has grown from a cosmetic surgery practice into a private hospital, the team wanted prospective patients to hear directly from people who’d genuinely been through the journey, from consultation to aftercare and outcome.
Second, to give individual consultants their own platform to build a reputation.
Patients may first discover a consultant through Google or social media, but reading verified experiences on Doctify reassures them at the point of booking.
Third, to gain internal insight that helps improve the patient experience.
Reviews highlight specific parts of the journey the team can act on to make the experience better for future patients.
How does Elanic use the feedback?
Elanic treats each piece of feedback as recognition for the whole team behind a patient’s experience, not just the treating consultant. Reviews are shared with staff, published on the website via Doctify widgets, and celebrated as a reward for everyone involved in that patient’s care.
Better understand their case study
Discover more about how Elanic unlocked insights into their practice and treatments with Doctify