VitalityHealth Partners With Doctify

Doctify Vitality Social Media

11 July (London) – VitalityHealth has today announced a partnership with Doctify, the UK’s leading independent online review and booking platform for medical consultants.

VitalityHealth is the first health insurer to partner with Doctify and has used its platform to develop ‘Vitality Specialist Finder powered by Doctify’, a website that will allow members to search for doctors by speciality, rating and location. Patients will also be able to book appointments on the site 24 hours a day as well as publicly rate and review the doctors – a UK first.

The new service is currently being rolled out to members via VitalityHealth’s Musculoskeletal (MSK) team and will fully launch with direct member access to clinicians later this year.

Key aspects of the service include:

  • An exciting new collaboration between one of the UK’s most promising healthtech companies and a prominent insurer in the UK
  • The first tool to combine direct appointment booking requests, consultant reviews and feedback, and key consultant information  
  • Instant member access to a list of consultants who are recognised by VitalityHealth
  • Promotion of patient choice across a range of members’ hospital lists and across the UK

Dr Ali Hasan, Clinical Operations Director, VitalityHealth, said: “We’re delighted to be the first health insurer to partner with Doctify. Doctify are great partners for us. Founded by two doctors, they impressed us by how close their vision in this space was to ours – technology to empower patients to help them find the right care for them, first time, quickly, and reassuringly. 

“We know that finding the right consultant can sometimes be very confusing for members. And our range of options – our clinician and healthcare panels, our specialist finder, and our award-winning healthcare associates – help make the journey much easier for our members. Our new Vitality Specialist Finder will provide faster, better access to care for patients as well as create more transparency. Our aim is to use this platform to enhance the relationship between patients and health specialists and to make it easier for our members to receive the best quality treatment and care.”


Mr Suman Saha, Medical Director & Co-Founder, Doctify, added:

“We are proud to have partnered with VitalityHealth. The launch of ‘Vitality Specialist Finder powered by Doctify’ will, for the first time, give members access to key information when selecting the right specialist for themselves. In what can be an anxious time, this will provide their members with the very best healthcare experience. We believe that this is just the first step of a partnership to empower patients and create a seamless patient journey.

“We are excited to be working with an insurance partner who, like us, has the patient at the heart of everything they do.”


Brian Walters, principal of Cheltenham-based medical insurance brokers Regency Health, commented:

“This is an excellent development that will empower VitalityHealth’s members to make more informed choices about their healthcare. The Doctify service, with its patient reviews and online booking facility, is a perfect fit for VitalityHealth, which continues to refine its proposition in order to remain at the vanguard of the private medical insurance market.”




Notes to editors
The information contained in this press release is intended solely for journalists and should not be used by consumers to make financial decisions.

For further information, contact:
Alexa Chaffer
Head of PR, Vitality

Kevin Carr
Carr Consulting & Communications
0787 838 811

About Vitality – positively different health insurance, life insurance and investments
Vitality is part of Discovery Limited, a worldwide insurer and investment manager protecting more than eight million members in 18 countries worldwide, across Europe, the United States, Australia, South Africa, Canada and China.

Vitality pioneered the ‘shared-value’ insurance model, a unique approach based on the scientifically proven principles of behavioural economics. Through this model, Vitality helps members take a more active role in managing their own wellness, encouraging them to develop healthy long-term habits that are good for them, good for the company and good for society. The effect is positive for all stakeholders – members benefit from better health, financial rewards and additional incentives; employers benefit from healthier, more productive, and more engaged employees; and Vitality benefits from a healthier membership base.

Vitality Ambassadors Jessica Ennis-Hill, Heather Knight, Ellie Simmonds, Jos Buttler, Maro Itoje, Joe Root and Jonny Wilkinson are role models who embody the company’s values. They use their passion for living a healthy, active lifestyle to motivate others to make positive changes, promoting the message that taking small steps today can dramatically improve wellbeing over the long-term.
In the UK, Vitality operates as three distinct businesses: VitalityHealth, VitalityLife and VitalityInvest.


VitalityHealth is one of the UK’s leading private medical insurers. Through applications of the shared value model to health insurance, VitalityHealth incentivises members to get healthy, motivating better lifestyle choices which translate into lower mortality and morbidity risk over time. All VitalityHealth members receive Core Cover, giving them access to private GP video consultations within 48 hours and a Full Cover Promise (including full cover for eligible hospital fees, consultant’s fees, diagnostic tests and out-patient surgical procedures). For more information, visit

VitalityLife is one of the fastest growing life insurers in the UK, offering award-winning cover to thousands of members. VitalityLife is unique to the UK protection market, with a suite of products including Life Cover, Income Protection Cover, Serious Illness Cover and Business Protection. By recognising people’s efforts to look after themselves, VitalityLife offers a more comprehensive set of benefits than traditional insurers, and at highly competitive prices. For more information visit

VitalityInvest is a revolutionary investment proposition designed to prepare customers for the retirement of tomorrow. It brings the shared value insurance model to the long-term savings market. The proposition consists of three products – a stocks and shares ISA, a junior ISA and a retirement plan – available through financial advisers. The products incorporate features aimed at generating economic value for all stakeholders through positive, long-term behaviour change. For more information, visit

Found for you

In the Press

We are excited to announce the launch of Doctify Patient Voice Awards, the industry’s first data-driven and transparent recognition ....

For Clinicians

Patients want to be seen by healthcare professionals that others in the industry recommend.  It’s why asking for and ....

In the Press

Doctify has recently been named as one of the fastest-growing health tech companies in Europe by the Financial Times.  ....