New partnership sees Doctify powering the WPA Healthcare Finder, creating a brand new experience to help patients access trusted healthcare providers and make informed choices about their care.
Doctify, the UK’s pioneering professional healthcare network powered by verified patient reviews and professional skill endorsements, has today announced a partnership with WPA, one of the UK’s leading private medical insurers.
Together they have worked to create an industry unique experience when it comes to helping members seek the right care for their unique needs.
What is the WPA Healthcare Finder?
The new WPA Healthcare Finder, powered by Doctify, provides WPA members with an easy-to-use platform to search for and book consultations with trusted healthcare providers. For WPA members, this partnership means a smoother and quicker journey to finding the right healthcare provider.
The Healthcare Finder allows patients to search by specific conditions and instantly access comprehensive provider profiles detailing professional experience. Uniquely, Doctify has worked to “bring the profiles to life” with real time verified patient reviews, professional skill endorsements from other professionals, videos of doctors talking about their care and more. WPA members can also then book appointments through the platform 24/7.
Key features of the WPA Healthcare Finder
For healthcare providers registered with WPA, the launch of the new WPA Healthcare Finder offers a powerful way to promote their expertise to a patient in a modern way that has come to be expected in other industries. Allowing them to engage patients in an authentic and transparent way – embracing the demand from patients to know and learn more about their healthcare professional.
The user-friendly platform combines:
- Verified third party patient reviews and real time replies.
- Professional skill endorsements.
- Key provider information, including specialisms and clinic locations.
- A seamless live appointment booking experience via integrations with major providers.

Accessing the WPA Healthcare Finder
WPA members can explore the WPA Healthcare Finder by accessing their WPA Health App or My WPA Area.
What Doctify’s CEO says about the partnership
“We are delighted to collaborate with WPA to launch their new Healthcare Finder, which empowers patients to make informed healthcare choices through verified reviews and trusted profiles,” said Stephanie Eltz, CEO and Co-Founder of Doctify. “Our goal is to give WPA members a best-in-class, modern experience when seeking care. This partnership reinforces our mission at Doctify to improve patient access to healthcare, giving them access to key information and a smooth appointment booking journey in what can be an anxious time.”
WPA’s view on customer-centric healthcare
Sharon Shier, Chief Customer Officer at WPA comments: “WPA believe that healthcare decisions should be guided by what’s best for the customer, not by cost restrictions. Unlike many insurers, we allow customers to choose their preferred specialist or hospital. In partnership with Doctify, we launched a Healthcare Finder to give customers direct access to a search and booking platform, allowing them to book a consultation directly with the specialist of their choice, reducing stress and enhancing overall experience.”
About Doctify
Doctify is a global healthcare platform that enables providers to share their expertise and deliver exceptional care to both patients and fellow providers. Patients benefit from access to an extensive network of doctors and clinics, with real patient reviews and peer endorsements, empowering them to connect with the right healthcare provider to meet their unique needs. By engaging thousands of healthcare providers, Doctify fosters transparency, helping professionals showcase their expertise and care to build trust with patients.
The Doctify profile is the only professional healthcare profile in the UK that powers multiple healthcare directories for leading UK insurers and private healthcare groups with WPA the latest partner to join Doctify’s mission to promote greater trust & transparency in healthcare.
For healthcare professionals (HCPs) listed on one or more of these directories, their Doctify profile automatically syncs across all applicable directories. This simplifies profile management by allowing HCPs to keep their details up-to-date in one place. What’s more, verified patient reviews and professional skill endorsements collected through Doctify are automatically displayed across all applicable directories, helping build trust with patients across multiple platforms.
About WPA
WPA is a specialist not-for-profit health insurer, providing award-winning health insurance solutions to individuals, families and all businesses from micro-enterprises through to blue chip global brands.
WPA is only the Which? Recommended Provider for private medical insurance, for the second year in a row.