The power of peer recommendations
In a world where value-based consumerism rules and people want to confirm their decisions through reading reviews, peer recommendations can be an incredibly powerful tool. Peer Recommendations allow you to display an endorsement from your professional colleagues, helping to highlight your medical expertise.
Peer Recommendations are how patients evaluate good doctors
Why patients love peer recommendations
How to find a good doctor? How to evaluate a good Doctor? These are questions on top of most patients minds when they are totally stuck trying to find a specialist outside of specialties covered within public health services or insurance. If they are being referred from their Doctor, they’ll often ask this question:
‘Would you trust this specialist with your friends and family?’ This is the supplementary question that can help patients answer their first query of how to find a good medical specialist. It is critical that this question is answered to help put patients at ease, and to enable them to trust you before even setting foot in your clinic.
A 2019 Harvard Business Review report found that fewer than 50% of the people it surveyed across the world said they could trust businesses and media organisations. In complete contrast, 60% said they’d trust a person like themselves.
To combat scepticism, it helps to have peer recommendations to help patients feel at ease knowing they’ll be treated by someone who is well respected in their field. Peer recommendations can increase patient conversions by building people’s trust, letting them tap into other experts’ honest experiences and giving them more tools to help them make decisions. This will ultimately help lead to more patients coming to your practice, and will help to build loyalty along the way.
As a business, it’s important to collect peer reviews and use them to help prospective and existing patients make decisions. A steady flow of fresh reviews displayed on your website and in your marketing materials should help send new people your way.
Peer recommendations are becoming the norm
Peer recommendations are already becoming the norm in industries outside of healthcare. Take LinkedIn, where peer reviewing helps businesses hire great new employees and find trustworthy freelance partners. LinkedIn-style peer recommendations are another powerful way to attract patients. When your fellow healthcare experts say good things about you, their recommendations help validate patient feedback.
The very fact that you ask for reviews is a trust-enhancer. It means you’re open to constructive criticism and care about great outcomes. If you’d like to get ahead of your competitors, being a healthcare peer recommendations pioneer will help you stand out to patients.
Setting a new healthcare industry standard
Doctify is setting a new healthcare industry standard, allowing healthcare specialists to collect peer recommendations and display them on their profile so patients can make an informed decision based on more than patient feedback, but also professional peer endorsements.
Our platform lets healthcare professionals collect peer recommendations based on their different specialities and procedures, highlighting a consultants expertise, which can help drive people looking for an expert for a specific procedure to convert. These recommendations include a free text box in which you can write a short comment and also a drop down menu, in which you can endorse your peers for a specific expertise in their field of medicine.
If you’re not doing it yet, it’s time to consider the many benefits collecting peer recommendations can have for your practice.
To find out more information about how to collect peer recommendations, please get in touch here.
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Check out this article on our help centre if you’d like more information on the Peer Recommendations feature on Doctify.