4.84
29 reviews

Apricity 

9 Mandeville Place, London, United Kingdom, W1U 3AY 

Overall Rating

Overall Experience

4.83

Friendliness

4.9

Wait time

4.66

Cleanliness

4.97

Top feedback

“Can’t fault my experience so far, all my questions have been answered promptly and in detail and all my tests have been organised efficiently in the comfort of my home. Bella has been amazing and has really made my experience stress free.“
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Welcome to Apricity

Fertility Medicine
Obstetrics & Gynaecology

About

Apricity: Less Stress, More Success

We know it’s Time to Challenge the traditional way patients go through their fertility journey. Our patients want to be involved. They want to make medical informed decisions. They demand full transparency on price and a treatment plan that fits their busy lives.

Time to Care

• Our world-class medical team organises most treatments at home or close to home. Our blood tests, semen analysis and video consultations can be done from the comfort of your home and scans can be done close by, reducing clinic visits from ten to two (per IVF cycle).

• Our fertility advisors provide support seven days a week during extended hours, and help you manage your journey.

• Our app offers instant access to your dedicated medical team, and is designed to ensure complete treatment adherence.

• We are at the forefront of AI fertility research. Technology is integral to our approach.

We are reimagining fertility care - maximising your chances of pregnancy and bringing you the best experience possible.

Opening hours

Mon :
07:00 AM - 09:00 PM
Tue :
07:00 AM - 09:00 PM
Wed :
07:00 AM - 09:00 PM
Thu :
07:00 AM - 09:00 PM
Fri :
07:00 AM - 09:00 PM
Sat :
09:00 AM - 01:00 PM
Sun :
09:00 AM - 01:00 PM

Location

Team

No results found

Special Interest

Female Infertility
Infertility
Abnormal Semen Parameters
Female Fertility
Male Fertility
Male Infertility

Procedures

Fertility Treatment
Egg Donation
Egg Collections and Transfers
Video Consultation
In-Vitro Fertilisation (IVF)
Fertility Investigations

Reviews

4.84 Overall Patient Trust rating
Overall Experience
4.83
Friendliness
4.9
Wait time
4.66
Cleanliness
4.97
Fertility Treatment
10/29
Egg Donation
9/29
Egg Collections and Transfers
6/29
Video Consultation
5/29
In-Vitro Fertilisation (IVF)
4/29
Female Infertility
3/29
Infertility
2/29
Abnormal Semen Parameters
1/29
Female Fertility
1/29
Fertility Investigations
1/29
Hysteroscopy
1/29
Male Fertility
1/29
Male Infertility
1/29
Problems with Ovulating
1/29
Unexplained Infertility
1/29
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Sort by:
Overall Experience
(5/5)
Friendliness
(5/5)
Wait time
(5/5)
Cleanliness
(5/5)
Patient seen for:
Great communication, very accomodating and understanding. I can't fault them at all, everything was seamless.
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Overall Experience
(5/5)
Friendliness
(5/5)
Wait time
(5/5)
Cleanliness
(5/5)
Patient seen for:
I’m still at the beginning stages of treatment with Apricity, but my experience so far has been excellent. The appointments don’t feel rushed, and I really appreciate having a dedicated advisor and doctor. I felt like I was passed around a bit at the clinic I was at previously. Talking to the same person every time you need to set up an appointment etc makes a huge difference. I don’t feel like I have to explain my situation over and over to a different person, which has cut out a lot of stress. My doctor and advisor are both really kind and knowledgeable. I’ve had a doctors appointment and counselling session virtually, and that’s worked out really well for me. It’s so much easier to schedule an appointment when you don’t have to travel to the clinic. Of course I’ll have to go in for tests, but I feel like that’s going to be a lot easier to schedule than coordinating my schedule with a doctors schedule. Also the app is great. I can just send my advisor a quick message if I have a question, and don’t have to try and catch her on the phone. Also, all my appointments are in the app’s calendar, so I can be sure I know what’s coming up.
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Overall Experience
(5/5)
Friendliness
(5/5)
Wait time
(5/5)
Cleanliness
(5/5)
They are superb at the service they offer. I cannot fault them and thoroughly recommend them. The care, attention and communication every step of the egg donation journey has been incredible.
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Overall Experience
(5/5)
Friendliness
(5/5)
Wait time
(5/5)
Cleanliness
(5/5)
Can’t fault my experience so far, all my questions have been answered promptly and in detail and all my tests have been organised efficiently in the comfort of my home. Bella has been amazing and has really made my experience stress free.
Read more
Overall Experience
(5/5)
Friendliness
(5/5)
Wait time
(4/5)
Cleanliness
(5/5)
Patient seen for:
Fantastic friendly service that we’re happy to help with any questions at any time
Read more
Overall Experience
(5/5)
Friendliness
(5/5)
Wait time
(4/5)
Cleanliness
(5/5)
Patient seen for:
Generally very good. It was a bit difficult to speak to someone at the weekends and slow to get a response during the week.
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Overall Experience
(4/5)
Friendliness
(5/5)
Wait time
(4/5)
Cleanliness
(5/5)
I found the app extremely useful and someone was always available if I sent a message. Trying to call wasn't as easy. The app meant I never forgot an apt or medication and helped the process not be such a big thing. It help fit into my life.
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Overall Experience
(4/5)
Friendliness
(5/5)
Wait time
(5/5)
Cleanliness
(5/5)
Apricity were very quick to book our initial consultation and provide support throughout our IVF journey.
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Overall Experience
(5/5)
Friendliness
(5/5)
Wait time
(1/5)
Cleanliness
(4/5)
I think it is a very clever idea of a service. It is wonderful to be able to have the opportunity to ‘chat’ with the advisors with any questions or concerns. All the advisors I have dealt with have been kind, friendly, helpful and very supportive. I feel I have made some friends and I’ll be really sad when it comes to the point of contact stopping with them, when I’m no longer under their care. They have been incredibly supportive not only going through the journey of using donor eggs, but also through us losing my husband’s brother in law to cancer recently. Their friendliness and level of support I honestly couldn’t rate highly enough. They are a great team and should each be very proud of the work they are doing in helping ladies and couples going through what is a very daunting, emotional and sometimes very stressful journey of using donor eggs to create or complete a family. A great job all of you lovely ladies!! I highly recommend the work of: Poonam Desai, Lucy Morris, Sarah Carter, Giselle Lewis, Hera Molina snd Sarah Carter.
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Apricity

Thank you for the lovely review, we are very happy to hear you had a positive experience with our team. We are sorry you're dissatisfied with the wait time, and we would love to speak with you during a one-to-one interview with our user experience team to further develop our service. Please don’t hesitate to contact us at advisors@apricity.life to arrange this.

Overall Experience
(3/5)
Friendliness
(3/5)
Wait time
(3/5)
Cleanliness
(5/5)
Ultimately our IVF (Frozen embryo transfer from donor eggs) was successful so I'm very grateful for this. We had had 3 failed rounds (with own eggs) elsewhere. Nevertheless, there were a number of things that didn't leave us feeling reassured. This is a convenient service for busy people, as, apart from the essential procedures, everything is done online or over the phone. The trade off is that you are not getting a really warm and personal service where you feel you get to know your consultant, nurse and advisor. I would suggest Apricity is best for people who have already done IVF elsewhere and know the ropes.... or who don't feel they require much personal contact and emotional support. There is an app through which you can ask questions and have them quickly answered, but It's much more impersonal than we had experienced previously. The nurse was lovely. Unfortunately a lot of what she said about doses and what would happen when was inaccurate. She also said she would show us how to do the injections nearer the time but never did. This wasn't a problem for us as I had done injections before elsewhere. I'm sure if I had asked for this appointment we would have got it however. Our advisor, Gemma, was very helpful and answered questions promptly. However, on the one occasion when we saw each other face to face (over Skype or Google hangout) she wierdly didn't say hello so we didn't realise at first who she was! We met online so that she could witness my partner do a Covid test. We found it v odd as she didn't say hello, introduce herself or give instructions as to how to do the test. (We had not done one before). She just sort of stared at us or spoke very reluctantly. She was however very warm on the phone call where I learnt I was pregnant. I had to continue taking the IVF meds right up to week 12. I stopped taking the meds, when due to but was surprised that she did not contact us to say "thank you, goodbye and good luck" until some weeks later... So it felt like a rather abrupt end to the relationship. We found our first egg donor via Apricity's partner Altrui. I first encountered Altrui at an infertility show at Olympia where staff seemed so caring and kind. Somehow I never experienced that warmth again. We had the sense that Altrui cares much more about the donor than the recipient. For example, we were given just 2 or 3 days to decide if we wanted to proceed with the match. It was a huge decision (as the match appeared nowhere near as close as we had thought we were paying for) and I would have benefited from counselling, but there was no time to organise this. When I queried why we were given so little time, we were told it was because the donor would be anxiously waiting to hear if they had been accepted. Surely, it would be OK to ask the donor to wait a week? ... The future relationship of the child/parents being more important than the donor's anxious anticipation! Both altrui and Apricity had a tendency to talk fast, using medical jargon without giving definitions. I have a PhD (in art history) and often had to Google words while they were talking, in order to try to understand. I think that with some small tweaks, and by thinking a bit more from the perspective of the client, it could be a really excellent service.
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Apricity

Thank you for your review, we take all reviews into consideration to understand how we can improve our service. We strive for excellence, going above and beyond to provide truly personal care for all of our patients, and whilst we share in joy of the successful outcome, it seems we may not have fully met expectations here. We would be more than happy to speak with you during a one-to-one interview with our user experience team to further develop our service. Please don’t hesitate to contact us at advisors@apricity.life to arrange this.

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