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Apricity

Apricity

Fox Court, 14 Grays Inn Rd, London, United Kingdom, WC1X 8HN

Verified profile

Verified profile

Patient Trust Score

4.88

75 patient reviews
4.87
Overall Experience
4.97
Cleanliness
4.96
Friendliness
4.73
Wait time

121 recommendations for:

Fertility Treatment(22)
Egg Donation(21)
In-Vitro Fertilisation (IVF)(21)
Other(57)

Recent patient review

22 Apr 2024

Great service! Efficient and comprehensive service!

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About

About Apricity

Apricity is the UK's first virtual fertility clinic. We transform fertility care through meaninful technology. Building treatment plans around your life, maximising your chances of successful pregnancy with a truly exceptional experience.

We help you create life, while living yours.

  • At-home services: our blood tests, semen analysis and video consultations can be done from the comfort of your home and scans can be done close by, reducing clinic visits from ten to two (per IVF cycle).
  • Exceptional support: our fertility advisors provide support seven days a week during extended hours, manging and planning your treatment journey.
  • Track your progress, appointments and medication, explore free medical resources and chat with your care team in the instant chat - all through the Apricity mobile app.
  • The Altrui Egg Donation Programme offers exceptional experience and knowledge in finding and matching egg donors for those who require donor conception.
  • Free tools including our AI powered Natural Fertility Predictor and Treatment Predictor - to help you estimate your chances of success.

Areas of expertise

Based on patient reviews & endorsements by other professionals

  • Fertility Treatment (18%)
  • Egg Donation (17%)
  • In-Vitro Fertilisation (IVF) (17%)
  • Egg Collections and Transfers (10%)
  • Video Consultation (8%)
  • Others (29%)

Specialties
  • Obstetrics & Gynaecology
  • Fertility Medicine
Subspecialties
  • Reproductive Medicine
  • Gynaecology

All conditions and treatments
  • Female Infertility
  • Female Fertility
  • Infertility
  • Male Infertility
  • Problems with Ovulating
  • Unexplained Infertility
  • Abnormal Semen Parameters
  • Male Fertility
  • Polycystic Ovary Syndrome (PCOS)
  • Azoospermia
  • Fertility Treatment
  • Egg Donation
  • In-Vitro Fertilisation (IVF)
  • Egg Collections and Transfers
  • Video Consultation
  • Egg Freezing
  • Fertility Preservation
  • Fertility Investigations
  • Hysteroscopy
  • Transport of Gametes and Embroys

Opening hours

Monday

07:00 - 21:00

Tuesday

07:00 - 21:00

Wednesday

07:00 - 21:00

Thursday

07:00 - 21:00

Friday

07:00 - 21:00

Saturday

09:00 - 13:00

Sunday

09:00 - 13:00

Reviews

All reviews(75)
Replies
Last 7 days
Last 30 days
Last 6 months
Filter by condition:
Fertility Treatment (22)
Egg Donation (21)
In-Vitro Fertilisation (IVF) (21)
Egg Collections and Transfers (12)
Video Consultation (10)

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*Star rating based on patient reviews

75 reviews

5

5.00
Overall Experience
5.00
Cleanliness
5.00
Friendliness
5.00
Wait time

Great service! Efficient and comprehensive service!

22 Apr 2024verified patient
Patient seen for:
Fertility Investigations
Female Fertility
Male Fertility

5

5.00
Overall Experience
5.00
Cleanliness
5.00
Friendliness
5.00
Wait time

Amazing and friendly staff, always ready to help

01 Apr 2024verified patient
Patient seen for:
Egg Collections and Transfers
Egg Donation
Egg Freezing

Reply from Apricity

Thank you so much for taking the time to leave us a review, we hugely appreciate it, and are glad you're happy with the care you've received.

08 Apr 2024

5

5.00
Overall Experience
5.00
Cleanliness
5.00
Friendliness
5.00
Wait time

The support has been amazing. I can’t fault any part of the process from start to finish

01 Apr 2024verified patient
Patient seen for:
Egg Donation

Reply from Apricity

Thank you so much for leaving us a review, we're glad that you felt supported throughout your journey with us.

08 Apr 2024

4.5

4.00
Overall Experience
5.00
Cleanliness
5.00
Friendliness
4.00
Wait time

What I loved and valued about Apricity is that although it was all virtual (via an ap, email, fact time and calls) I felt cared for. This was down to the amazing advisors and my personal advisor Nicole. She actually cared, she could gauge when I was anxious or needed my “hand Held” more, in these cases she would call and talk me through any anxieties or questions. She was a godsend as just the type of person I needed on this journey to help the process feel less scary. The virtual experience was great, someone always on hand 7 days a week and until early evening. If my advisor wasn’t present another would pick up my query pretty quickly. I was kept up to date. My only issue was I felt one of the extra counselling sessions that came up to discuss an issue that came up with the donor around a carrier trait she had was quite costly and we felt due to my husbands science background we understood all implications yet we still needed to have the session at quite a high rate and didn’t for us come out having gained more knowledge as we were clued up already. I think better prices for such sessions should be looked at and option of all details just in an email if the client signs off and is happy with that. However we were happy that the donor was given the same counselling and looked after. Throughout the experience we felt the donor was also looked after well and all of us were treated as people with acknowledgment of the sensitivity of the journey. Nicole however was just so caring and thoughtful, checking in on key dates, assuaging fears or getting me answers. I liked how it didn’t matter I was in a different town as local blood test places and scan offices found for me so we didn’t have to do unnecessary travelling. Yet when we did have to travel for the transfer all the information on times and how to get there given. We also felt they worked with top hospitals with great reputations, such as Kings in London. When the first round ended in a chemical pregnancy I was offered thee we free counselling and checked in on. However we were blessed on our second round and have welcomed a beautiful little boy into the world whom I currently have in my arms as I write this review. We can’t thank the team or hospital enough for giving us the world and giving us the building blocks to complete our family.

27 Mar 2024verified patient
Patient seen for:
Unexplained Infertility
Egg Donation
In-Vitro Fertilisation (IVF)

Reply from Apricity

Thank you for taking the time to leave such a detailed review. We will share your kind words with Nicole, we agree she's fab! Also thank you for your feedback regarding the counselling, we'll share this internally with the clinical team for consideration. And a huge congratulations from all of us at Apricity on the birth of your baby, we wish you all the best!

08 Apr 2024

4.5

5.00
Overall Experience
4.00
Cleanliness
5.00
Friendliness
4.00
Wait time

Very smooth, very knowledgeable people, happy and helpful, always willing to support and assist

26 Mar 2024verified patient
Patient seen for:
Frozen Embryo Transfer (FET)
Fertility Treatment
In-Vitro Fertilisation (IVF)

Reply from Apricity

Thank you for your review, we're really glad you had a good experience with our care team and treatments.

08 Apr 2024

5

5.00
Overall Experience
5.00
Cleanliness
5.00
Friendliness
5.00
Wait time

Highly supportive and empathetic care, could not recommend higher.

05 Mar 2024verified patient
Patient seen for:
Fertility Treatment

Reply from Apricity

Thank you for your recommendation and leaving us a review, we enormously appreciate it.

08 Apr 2024

5

5.00
Overall Experience
5.00
Cleanliness
5.00
Friendliness
5.00
Wait time

Gurjinder Matharu, was reassuring, determined, kind, caring, knowledgeable and supportive. I couldn’t have asked for a better co-ordinator, and I must say she was exceptionally good in her role. With regards to communication, she was always prompt with her callbacks and provided detailed information via emails. She is super friendly, personable, encouraging and gave us hope whilst being realistic. She also has a professional and knowledgeable approach to all matters. We’ve had a successful pregnancy outcome and this would not have been possible without Gurjinder and her team focusing solely on our needs and meeting our requirements. We are delighted with how things went and Gurjinder has also been a fantastic support system whilst we embarked on our IVF treatment journey.

04 Dec 2023verified patient
Patient seen for:
In-Vitro Fertilisation (IVF)

Reply from Apricity

Thank you for taking the time to leave us a review - we're so pleased to hear you had such a positive experience with Gurjinder's support and guidance. We have passed this on and wish you all the best on your journey.

05 Dec 2023

5

5.00
Overall Experience
5.00
Cleanliness
5.00
Friendliness
5.00
Wait time

The staff were all very friendly and accommodating. The clinic was spacious, clean, peaceful, and very welcoming. My appointments were managed easily. All the nurses were caring and kind. The communication was good be it face to face, email, telephone or the Apricity app. Poonam Desai, was reassuring, kind, caring, knowledgeable and supportive at every stage in our journey. I couldn’t have asked for a better advisor, and I must say she was exceptionally good in her role. Sabrina, the nurse who assisted in my embryo transfer was absolutely fantastic. She understood how I felt, was sympathetic and comforted me when I really needed her support/ kind words. Dr Muhammad Fatum, who carried out the embryo transfer was understanding, gentle and made the slightly painful/uncomfortable procedure much better and more bearable, so a huge thank you to him and Sabrina. Dr Chiranjeev Bhatia, the senior embryologist was really nice, informative, and explained everything so clearly which we appreciated. Arati Rama Rao, was pleasant and always encouraging us that we will have a good outcome. Zuzana Ben Naya, the finance coordinator was accommodating, lovely and helpful. Haleema, the receptionist, I think that’s her name (very tall and wore black mostly) was always friendly, showed empathy when I was upset, she was brilliant. The clinic manager, Marigona and other receptionists were also wonderful.

03 Dec 2023verified patient
Patient seen for:
Egg Collections and Transfers
Fertility Treatment
In-Vitro Fertilisation (IVF)

Reply from Apricity

Thank you for taking the time to leave such detailed and personal feedback for everyone - this means a lot. We wish you all the best on your fertility journey.

05 Dec 2023

5

5.00
Overall Experience
5.00
Cleanliness
5.00
Friendliness
5.00
Wait time

It has been really positive from the word go. Everyone was incredibly friendly and supportive from the outset. We weren’t at any point made to feel as if we were providing ‘business’, far from it. We felt as if our situation was being viewed as individual and everyone was sensitive to our needs from the word go. Our advisor Nicole was just lovely. She was swift to get back to us with any questions and if she wasn’t available then one of the other advisors would help. We never felt like an imposition and no question was silly! When things were a little bumpy, Nicole couldn’t have been more supportive and when things became amazing, she celebrated with us. She’s been a real rock for me through this and when our journey with Apricity comes to an end in a few weeks and I get to ‘fly solo’ I shall miss her greatly! Thank you to everyone for such a positive experience. We couldn’t be more grateful

07 Nov 2023verified patient
Patient seen for:
Egg Collections and Transfers
In-Vitro Fertilisation (IVF)

Reply from Apricity

Thank you for taking the time to leave us this feedback - we have shared with Nicole and the team. We love hearing how we have supported and made a difference, wishing you all the best.

09 Nov 2023

5

5.00
Overall Experience
5.00
Cleanliness
5.00
Friendliness
5.00
Wait time

We had a wonderful experience of Apricity. They explained everything clearly and made us feel so comfortable. The team were incredibly friendly and the treatment was exceptional. Our ICSI treatment worked first time and we are sure that this was hugely down to their professionalism and the care we received throughout. We are so grateful to you for our little miracle boy due in a few months.

02 Nov 2023verified patient
Patient seen for:
Fertility Treatment
Reproductive Medicine
In-Vitro Fertilisation (IVF)

Reply from Apricity

Thank you for leaving us a review, we are so happy to have assisted and supported your journey and wish you all the best for the future and your final months of pregnancy.

09 Nov 2023
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Specialists

4 SPECIALISTS

Mr Luca Sabatini
Obstetrics & Gynaecology

4.97

Patient trust score

36

patient reviews

0

professional endorsements
Dr Daniel Bodri
Obstetrics & Gynaecology

5.00

Patient trust score

11

patient reviews

0

professional endorsements
Dr. Lisa Stradiotto
Fertility Medicine

4.95

Patient trust score

14

patient reviews

0

professional endorsements
Dr. Elisabetta Iammarrone
Obstetrics & Gynaecology

5.00

Patient trust score

6

patient reviews

0

professional endorsements
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FAQ

What are Apricity's reviews like?

Apricity's overall patient rating is 4.88 out of 5 stars on Doctify.

This is based on 75 reviews

Where is Apricity located?

Apricity is located at Fox Court, 14 Grays Inn Rd, London, United Kingdom, WC1X 8HN

When is Apricity open?

Apricity is open Monday (07:00 - 21:00), Tuesday (07:00 - 21:00), Wednesday (07:00 - 21:00), Thursday (07:00 - 21:00), Friday (07:00 - 21:00), Saturday (09:00 - 13:00), Sunday (09:00 - 13:00)

What consultants work at Apricity?

You can find a list of the consultants that work at Apricity here