Doctify has reported a 680% year-on-year increase in click-throughs from AI search, as patients increasingly turn to large language models (LLMs) such as ChatGPT to find and choose healthcare providers.
Doctify is also being surfaced more frequently within AI-generated answers, as these systems increasingly rely on patient feedback when selecting which providers to surface. This reflects a broader shift in how AI systems evaluate healthcare providers.
In healthcare, this shift depends on access to information that is trustworthy, current, and grounded in real patient experiences. While AI can organise and interpret information, it cannot generate real patient experience, and instead depends on it to make informed decisions.
Platforms built on verified, transparent patient feedback are becoming a core data source for AI models, providing the structured, real-world insight these systems need to assess quality and credibility at scale.
This is where Doctify plays a critical role. All patient reviews are verified, and feedback is collected continuously to reflect real, recent patient experiences. Through its focus on transparency and data integrity, Doctify provides a reliable source of patient experience data that AI systems can interpret at scale.
Stephanie Eltz, CEO and Co-founder of Doctify, said:
AI is changing how decisions are made, but it still depends on human experience to do it well. In healthcare, real patient experiences are something AI cannot generate, but it relies on them to make recommendations. That’s why trusted, verified patient feedback is becoming a critical data source for these systems, shaping which providers are surfaced and chosen.
Stephanie Eltz, CEO and Co-founder of Doctify
About Doctify
Doctify is a review platform purpose-built for healthcare, helping patients make more confident decisions through verified patient reviews and peer endorsements. By giving greater visibility into providers and patient experiences, Doctify supports trust and transparency in how care is chosen.
